Feyonka was founded in 2013 by Nur Alsakaff, a new mother at the time.
What began as bespoke “Mother & Daughter” collections soon grew into a brand that celebrates timeless beauty in everyday wear.

At Feyonka, we create modest wear designed with elevated comfort, convenience and effortless style in mind. Our pieces are thoughtfully crafted from premium, breathable fabrics that are lightweight and cooling because we believe comfort should never come at the expense of  style.

Every design is dreamed up by Nur herself, inspired by modern modest fashion and tailored for real women. From fabric selection to fit, every detail is carefully considered to ensure you feel confident and comfortable in Feyonka.

FeruzShop is a family-run business that was established in 1992 with the simple aim of making quality shawls more accessible. We have four stores in Geylang Serai Market with a carefully curated selection of shawls to meet every need, from everyday basics to exclusive designs.

FeruzShop is best known for our signature jersey shawls, loved for their comfort and versatility, and our instant shawls that make effortless styling possible in seconds.

In 2019, we launched our online store to bring our shawls closer to you and make shopping more convenient. Our Geylang Serai stores and online collection feature different selections, offering something unique at each.

Today, we continue to grow alongside our sister brand, Feyonka, providing modest wear that blends comfort, style, and tradition.