FeruzShop is a family-run business that was established in 1992 with the simple aim of making quality shawls more accessible to everyone.

Today, we have 4 stores in Geylang Serai Market with a carefully curated selection of shawls to meet every need - from everyday basics to exclusive designs.

In 2019, we launched our online presence to make the shopping experience more convenient and bring our shawls closer to you. We work closely with our sister brand, Feyonka, for modest wear.

Feyonka was founded in 2013 by Nur Alsakaff, a new mother at the time. Nur dreamt up fashionable occasion-wear to match with her baby girl and these bespoke "Mother & Daughter" collections quickly gained a following.

Today, Nur and team Feyonka create exclusive pieces for women of all ages with great emphasis on prints and embroidery.

Each Feyonka piece is exclusively designed in-house and extensively assessed by Nur’s three young daughters to ensure comfort and style.